Compliance for marketing agencies using AI.
Every piece of AI-generated content you publish for EU audiences needs transparent labelling. Your clients’ exposure becomes yours.
Why this matters
Agency AI use carries both deployer and provider obligations.
AI-generated content (text, image, video) requires clear labelling under Article 50 when distributed to EU audiences.
Agencies are deployers and often providers, triggering obligations under both roles.
Client contracts increasingly require documented AI governance as a precondition.
Recommended packs
The two tiers most marketing agencies businesses need.
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Essentials
AI Acceptable Use and Literacy — the Article 4 floor for any agency using AI.
- AI Acceptable Use Policy
- AI Literacy Policy
Professional
For agencies producing AI content for EU audiences — Article 50 disclosures, oversight, vendor register.
- Everything in Essentials
- Article 50 Transparency Disclosures
- Human Oversight SOP
- AI Incident Response Procedure
- Vendor AI Risk Register
FAQ
Common questions for marketing agencies.
Do we need to label every ChatGPT-written blog post?
Yes, if distributed in the EU. The Act requires content to be clearly marked as AI-generated.
What about AI-generated images in client campaigns?
Same applies. AI-generated visual content needs disclosure.
Do our clients need their own policies, or can ours cover them?
Your policy covers your operations. Clients who deploy the output also need their own, which is an opportunity — offer them Clausely as part of your service.
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