For UK SMEs

Compliance for SaaS with AI features.

If your product has an AI chatbot or generates AI content for EU users, Article 50 disclosures become mandatory on 2 August 2026.

Why this matters

AI features in your product carry deployer and provider duties.

  • Any chatbot, AI assistant, or AI content feature interacting with EU users triggers Article 50 transparency obligations.

  • AI literacy policy (Article 4) is already a retroactive legal floor for any company using AI internally.

  • EU customers may request compliance documentation as part of procurement.

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FAQ

Common questions for saas.

Our chatbot is only for UK users. Are we still caught?

If any EU user can access your product, you’re in scope. The AI Act regulates where AI has impact, not where it’s built.

Does this apply if we only use third-party AI (OpenAI, Anthropic)?

Yes. You’re the deployer, which carries Article 26 obligations.

What’s the minimum we need before 2 August?

An AI Acceptable Use Policy, an AI Literacy Policy, and Article 50 transparency disclosures on any AI-powered feature.

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